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Advanced Storefront Management |
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One of the
challenges is how to deliver a consistent and
appealing end-user experience on any devices or
networks.
As we believe that value added services can no
more be simple sales channels but have to account
of customers needs and tastes, we have designed
Alkimuse™ a dedicated application to manage
programming & animation of your portal towards
audience tastes and preferences.
Alkimuse™ enables to design your service
and define the best end-user experience by taking
in account each customer profile. Relying on original
and patented processes, Alkimuse™ brings
together animation & programming features,
CRM and service performance analysis to drive
you to take best actions to improve services.
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| Alkimuse™ - Store homepage
management |
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The concept behind Alkimuse™
is to consider any wap or web site
as a store. You define the basics
once - how it should be named, branded
and globally organized (structure,
products, editorials zones…)
- and the type of front (mobile/fixed)
you want to cover. Once designed,
your stores are integrated in Alkimuse™
and are thus available on every target
devices.
For mobile services, Alkimuse™
manages services rendering according
to mobile devices capabilities (images
display, loudspeaker quality as well
as downloading processes or product
compliancy), ensuring that the best
quality is delivered for each device
while respecting your publishing policies.
Alkimuse™ integrates an emulator
enabling to preview your store in
staging or production version. You
can thus at any moment check your
service to make sure modifications
you’ve made are correct. |
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Develop service usage and customer
loyalty require to deeply know the
audience. Stores where you are never
recognized - whatever your level of
loyalty or your history with the brand
is - are so deceptive that you don't
come back anymore. An efficient store
should recognize customer, offer rewards
or bring something new especially
for a specific user, tailored to his
expectations. Adapting the service
proposition to customers requires
to be closer to each of them, to better
know what they like, what they are
looking for and what could probably
attract them.
That's why we have integrated in Alkimuse™
a CRM area where providing essential
marketing tools to build the most
relevant offering for each client
and develop the relationship in a
long-lasting way. The CRM area integrates
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Trigger
recommendations during store
browsing, when and where you
want (pre-buy, post-buy, close
to search engine) to engage
customers to buy more from the
same artist (cross-sell module)
or to discover what can be interested
according to his choice (recommendation
based on collaborative filtering
algorithm “users who bought
this also bought"…) |
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Manage
marketing campaigns automation,
enabling you to send specific
offering to all customers or
target audience according to
your profiling segmentation.
Statistics for each campaign
are provided to give you a close
insight on performance and monitoring
of your campaigns (number of
visits and downloads - transformation
rate). |
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Manage
subscription services such as
newsletter sent to a part of
your customer database after
opt-in process within the storefront.
As for campaigns, get figures
on each service to monitor service
performance and drive improvements
according to effective results. |
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Have
access to your customer database
and be able to segment population
according to your criteria.
You are then able to personalize
the end-user experience according
to the rules you’ve defined
for each customer segment. |
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Alkimuse™ enables you to see
on the same screen your store (categories,
images, text, products, etc.), its
performance and act on it to adjust
your service proposition to your audience
in real time.
You can for example : |
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Visualise
the most /the least successful
categories and titles and decide
to remove them in just one click. |
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View
what’s selling, where, when. |
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Change
items in real time : |
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Add/remove
products within each category |
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Change
categories ordering manually
or automatically based on
your own business ruleservice
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Change
the look & feel of your
store when needed, or define
special branding at some
points of your store to
create “corner”
easily |
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Define
specific scheduling for
each category to activate
them automatically on a
specific time frame on a
regular basis or a specific
period |
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Add fresh
content : access your products
central inventory, select items
and place them in your store in
just one click. |
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Make
all products available in your
storefronts via a unique search
engine. |
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Alkimuse™
is connected to Digiplug Content Management System
where all your products are stored. Our architecture
makes the integration with external CMS possible
as long as they provide interconnection capabilities. |
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Deliver a consistent user experience
Design basics of your services
and deploy easily on multiple environments - mobile/fixed |
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Make your service proposition truly unique for each customer
Better know your audience to adapt your service proposition to each customer |
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Be in control of your brand
Shape your own services design & programming and change it in real-time |
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